Afrique Room

When the heritage-inspired fashion brand African Chica crossed paths with Beach Boys Africa, a platform dedicated to showcasing artistic talent, the synergy was undeniable. Both brands shared a passion for celebrating African creativity in all its forms—fashion, art, music, and storytelling. It was only natural that they would come together to create something bigger than themselves.

Enter ‘Afrique Room’ at Boxpark Shoreditch—an immersive creative retail space. Designed to uplift and amplify emerging talent. More than just a retail concept, ‘Afrique Room’ is a dynamic hub where fashion meets art, where stories are told, and where creatives are given the space to shine. From live performances to exhibitions, pop-ups to cultural conversations, this is a space built to inspire, connect, and redefine what it means to be a creative today.