Tell us about who you are and what you do?
Conceptualized on Clifton 4th Beach in 2014, Granadilla is a swimwear, beach accessory and summer-loving brand that embodies the energetic spirit of summer in Cape Town.
Initially focusing on premium swim shorts made locally in South Africa, we are now expanding to bikinis, kiddies shorts and other quintessential beach products. All featuring a locally inspired design, while staying on the forefront of fashion, culture and most importantly - a summer attitude.
Made by South Africans, in South Africa, for the world.
Which song best sums up your brand?
Summer Days – Roosevelt Remix
What can we expect from your stay at BOXPARK?
You can expect high energy, brightly coloured yet ultra-sophisticated men’s beachwear. We will be bringing the feeling of a Cape Town summer to east London. And did I mention that for every pair of shorts you purchase we will teach a swimming lesson a child in need in South Africa.
Which piece from your current collection is your favourite?
I’d say the limited-edition Koi Original Swim Shorts – we will have a couple pairs on sale at the pop up!
What’s the best reason to come to Shoreditch for a shopping spree?
We make the most spectacular swimwear London’s ever seen. We have your summer wardrobe covered. The best beach to bar beach shorts you’ll find.
What’s your top Shoreditch tip?
In July, drink your beer fast, before it gets warm!
What does the future hold for your brand?
We have just come from a trade show in Paris where we exhibited our SS19 range. We are making it our top priority to keep the UK and Europe well dressed in summer for years to come. We also hope to teach 100 000 swimming lessons in the next 3 years.