Clothing that rewrites homelessness
Pop-up: OutsideIn — Unit 21
OPEN 2 AUG - 25 SEPT
We’re OutsideIn - the purpose-driven clothing that rewrites homelessness across the world.
Now, you might be wondering why homelessness? Great question.
Homelessness is a global issue that affects millions of people around the world regardless of race, age, gender, culture, circumstances and more. It is an issue that has faced humanity for many years - whether you are experiencing it or just around it - and it is an issue that we cannot afford to leave unsolved.
When our founder, David Johnston, started getting to know people experiencing homelessness during his time at university, and as he began hearing their unique stories, he immediately knew that he had to do something to help. David wanted to create something that would not only provide practical help for people experiencing homelessness, but something that would also help educate society on how to humanise homelessness and shatter the negative misconceptions about those who are experiencing homelessness.
With a whole lot of determination and some helping hands too, David officially launched OutsideIn in 2016 and so began our now 6-year journey of helping those in need through our products.
Our main way of making this help possible is achieved through something we call ‘Wear One, Share One’ (WOSO). WOSO is our way of using our clothing to make a difference. It means that for every item you purchase at OutsideIn, we will donate an additional item to someone experiencing homelessness on behalf of your purchase. For example, when you buy a Hoodie we donate a T-Shirt or when you buy one pair of Socks, we donate another pair of Socks.
WOSO is not always one-for-one because each one of the products we donate has been carefully and specifically chosen and designed to help people experiencing homelessness. Homelessness creates unique needs and so we prioritise the products that will not only provide the most help, but that meet the most urgent requirements of the charities we work with. All of our Giving Products are created with the help of these charities so that they are tailored to help the needs of their service-users as best as possible.
We’re based in Belfast but our products are loved all over the world. Check out our wide range from Hoodies to Fleeces to Socks and even colourful Pom Poms! We hope you’ll find something you love to wear so that together we can be proud to share.