IQOS uses revolutionary technology that heats tobacco without burning it, giving you the true taste of tobacco with no smoke, no ash and less smell.
IQOS is the result of over $3bn investment and a decade of research on a range of potentially reduced-risk alternatives to cigarettes conducted by more than 430 scientists and experts in our R&D facilities in Switzerland. Over 2.9 million consumers across the globe have already switched to IQOS.
A specially designed tobacco stick is inserted into the IQOS holder which uses a unique heating blade made of gold and platinum coated in ceramic. Specialist electronics control the temperature to ensure there is no combustion.
By heating tobacco rather than burning it, IQOS creates tobacco vapour, not smoke.
IQOS vapour dissipates more quickly than cigarette smoke. It does not negatively impact indoor air quality, as proven by international air quality tests and is not a source of second hand smoke.*
Unlike cigarettes, IQOS does not burn tobacco and therefore produces no ash.
After using IQOS, the odour left on hands, hair and clothes is significantly less than that left by cigarettes.
IQOS is not risk free. The best way to reduce tobacco related health risks is to quit tobacco use altogether.