What started life as a branded cigarette lighter inscribed with ‘Get your own f*cking lighter’, has since grown to become one of the UK’s most recognisable brands.
HYPE’s humble beginnings as a ‘bedroom brand’, back in January 2011, have taken them to new heights and their products can now be found stocked in retail outlets up and down the country.
The HYPE store has been enjoying huge success at Boxpark Shoreditch since 2013 and includes a wide range of their most sought-after stock, including jumpers, shirts, hats and bags. These also include some of HYPE’s signature pieces from their recent HYPE x Pokémon collection.
Tagged with: menswear, womenswear, unisex, accessories, caps, bags, wallets