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Minimalistic, refined timepieces suitable for any occasion.

Daniel Wellington — Unit 32

  • DANIEL WELLINGTON WEB 2
  • DANIEL WELLINGTON WEB 1


It was a coincidental meeting halfway around the world that sparked the idea for Daniel Wellington. On this trip, our founder Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.

Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps truly has wide-ranging appeal. Now a few years later, this design is still an important part of what makes Daniel Wellington so special.

Daniel Wellington loved to wear his watches on old NATO straps. We liked the idea and feel of the mix so much that we wanted to incorporate the idea into our own line of watches. We felt it important to make the watch thin and elegant – we wanted a clean design, without too many features, that would look good with the different patterns and colours of the iconic NATO straps.

After returning from his trip, Filip sat down and started looking at different combinations he liked himself.


It was important that he loved the watch personally, or he knew that he could never sell it and be proud of it. Slowly but surely, a beautiful watch emerged. It was thin, refined and perfectly round. It was minimalistic and without too many features.

We believe that the traditional, yet crisp design blends together perfectly with the colourful NATO strap, the elegant leather strap and the beautiful crafted mesh strap. The Daniel Wellington style will appeal to almost everyone with a sense for classic and timeless design.

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