blanchouse — Unit 30

BLANC was co-founded in Hackney, East London by couple Michael and Libby. In 2021, Michael and Libby began creating designs to enhance their vision of a collaborative and distinct brand.

BLANC's mission is to bring the art of storytelling into every design they create. Creating a brand that relates to every customer through the small messages within each design.

Inspired by the homes of those they have met in their first year living in London, each print carries a different story.

BLANC has created their club concept to build connection between brand and customer. Each club is for the different BLANC consumer, creating different products for each club to relate to the club members style choices. Not only does this build connection between customer and brand but also allows customers to connect with one and other.

BLANC is about bringing together like-minded youth, to build back connection through colour, design and style.

We are 1 year in. BLANC started in 2021 in York before making the decision to move to London and work on making BLANC a brand. We sell prints, clothing and accessories designed in house by co-founder Libby.

The concept of the brand is simple. Connecting customers and brand by creating designs onto products where people can relate and feel a sense of belonging. This is done by purposeful storytelling in each design. Each creation has a home in the brand. And these homes are what we call our 4 clubs; The Classic Club, The Chroma Club, The Cosmopolitan Club and The Sunday Club. Each club represents 4 different archetypes of the BLANC customer. This enables BLANC and consumer to purposefully connect through products, events and storytelling each relating to one of the different clubs and its member.

BLANC aims by 2023 to bridge the gap even further between brand and consumer by designing more products and connecting through in-person events. In an ever changing world where brand to consumer interaction is no longer paramount, BLANC believe this is a fundamental part to creating a purposeful brand. Designing and connecting is what BLANC do and is at the forefront of every design, product and decision made.