Founded in East London in 2013, Absence of Colour is a womenswear brand that derives inspiration from its minimalist Nordic root to create affordable, curate and unique designs that encapsulates the modern women's wardrobe.
AOC has expanded from its flagship store in Brick Lane to a long-standing concessions at Topshop, a permanent space in Boxpark Shoreditch and a recently debuted space in the heart of Soho in New York. Our stores feature clothing designed and produced by us with the utmost attention to detail and a selection of accessories and homeware that define the AOC lifestyle.
AOC like keeping things fresh, so don't focus on the seasonal collections and instead launch new styles consistently both online and on location throughout the year.