— 3 Aug 2020, 09:30 by Tashia Cameron
Support black british brands at jamii’s first ever pop-up in BOXPARK Shoreditch
This week, BOXPARK Shoreditch is welcoming Jamii, an online marketplace and discount card for Black-owned businesses in the UK with their first ever pop-up.
The Jamii pop-up will be running for a limited time from Wednesday 5th August - Sunday 9th August, and will showcase over 20 Black British e-commerce brands across haircare, skincare, clothing, stationery, food and greetings cards.
Jamii was founded by Khalia Ismain in 2016 in response to the first wave of the Black Lives Matter movement with a mission to make it as easy and convenient as possible to show with community-owned brands. This is the first time Jamii has brought its digital platform to the real world but Khalia has plans to run more pop-up shops across the UK in Bristol, Birmingham and Manchester.
Prices at Jamii’s first ever pop-up will range from £3.30 to £40 for individual items, with discounts of up to 20% available to those that have a Jamii Card. Shoppers will also be able to sign up for a Jamii card in store.
Shoppers can expect to find the following brands in store:
- Afrocenchix - Haircare
- Yeye Mi - Haircare
- Big Hair - Haircare
- Bourn Beautiful Naturals - Haircare and Skincare
- Kiya Cosmetics - Haircare and Skincare
- Y Wait Beauty - Skincare
- LoveRems - Skincare
- Mr Blackman's - Skincare
- The Glowcery - Skincare
- Black Sunrise - Clothing
- Diaspora Socks - Clothing
- Everyday Froday - Clothing
- Sheer Suga - Clothing
- SZND - Clothing
- Tihara Smith - Greetings Cards + Stationery
- Streetgreets - Greetings Cards
- Bespoke Binny - Homeware
- Village & Home - Homeware
- Home Jewels Co - Candles
- Lanji Candles - Candles
- Isura - Jewellery
- Sheni & Teni - Children's puzzles
Jamii believes that it is possible to achieve a sustained impact on racial equality through the economic empowerment of the black community and as such, encourage money to be generated and circulated within it. It’s mission is to get people to become more conscious when shopping, using their spending power to shape the world they want to see.