Spotlight: Dub All or Nothing
— 24 Jul 2018, 17:52 by Lauren Furey
This week, a legendary event brings the sounds of dubstep back to its birthplace in Croydon.
Dub All or Nothing is taking over BeatBox at Boxpark Croydon for a night that's guaranteed to leave you with permanent bass face. To get the lowdown on what you can expect this Thursday, we caught up with DAON's pioneering co-founder, Ross Middleton.
Tell us who you are and what you do.
We are an independent, family run brand, specialising in music events and releases. We prefer to focus on the young up and coming talent within the dubstep, grime and bass music scene. Promoting-fresh-faces-and-giving-everyone-a-chance kind of vibe is how we live.
We have never been interested in getting to number one or selling millions of downloads; we know the era we live in now, it's much easier to stream or grab music for free. Our goal has always been to find talent and give everyone a fair platform to get their stuff out there. Similar to how we run our events; the main headliners are usually backed up by local talent and new emerging people from the scene. Most of the people we have brought through this way have gone on to have pretty successful music careers so far. Fingers crossed the trend continues.
How did Dub All or Nothing come about?
It all started on 1st January 2011. Me and my brother Ben were round our mum's house having a general chat about things on New Year's Day, a bit worse for wear to be honest. I have been a DJ and lover of music from day one, and my bro has also been in the entertainment field most of his life; at the time dubstep was enjoying a real high, but we couldn't find many decent events - similar to what I found back in 2000s with the grime scene, trying to find events was very hard. So, we decided to create something ourselves. We put our brains together and came up with a concept. Not many people know that before we held our debut event at Cable, we held a pre-launch show at a, now closed, pub in Wimbledon. After our first event at Cable London we never looked back; eight months after launching, the record label was born. The rest as they say is history.
What can visitors expect from your event at Boxpark Croydon?
They can expect to hear some of the bassiest, baddest and bone-shaking dubstep, grime and bass music coming from some of the finest talent Croydon, and the surrounding areas, has to offer.
Dubstep appears to be enjoying a resurgence of late, particularly after the 10th anniversary of the iconic Croydub, and the Big Apple Records reunion back in March. Do you think that dubstep has reached a plateau now where we can celebrate the full evolution of the sound from its early days through to today?
Firstly, what a milestone for them guys, such an inspiration to us and others who followed. Bit of a shame it wasn't held in Croydon though, but sadly there's nowhere to really support that kind of event now.
Honestly, I think it is. Dubstep is now a solid genre from which other genres are being created. Similar again to how grime derived from garage, and other genres spanned from grime. I think once a genre gets to that status then it is at the point of no return and only builds for future generations.
DAON was a regular fixture at London's legendary venue, Cable, for a number of years before its closure to make way for the developments at London Bridge. In fact, London has consistently closed iconic venues to make way for housing, offices and retail spaces. What do you hope for the future of London's nighttime economy to ensure that events continue to thrive and reach their audiences?
It was a move that baffled us all, and to this day I really can't see the benefit to London in taking away what was an amazing space that young people from all around UK, not just London, enjoyed on a regular basis. Anyway, that is my moan about the situation. For the future, we can only really hope that more of the same doesn't happen to our beloved venues. Fingers crossed.
What artists and producers would you like to work with in the future?
Honestly, I have never thought about working with anyone. I go on what I call a 'scouting mission' every week or so. I will go through every email, demo, link and message. Then, when I am done, I will search through the trends, charts and lists to find new and exciting people to work with. From the current charts in the bass music scene, I think Ganja White Night are doing some great stuff.
Who should everyone be listening to right now?
That's a good questions. We have quite a few amazing new producers that we are ready to unleash on the world. Just to mention a few coming through on our label. Boltex, Dazsta, Efflex and Joshua Ettery. Some returning favourites of ours with brand new material you all need to hear would be Beatcore, Rimedag and Roughmath, I could list so many other people.
What was the last song you listened to?
Baddiel, Skinner & The Lightning Seeds - Three Lions. I am REALLY into the World Cup right now! (The World Cup was on at the time of this interview)
What does the rest of 2018 have in store for you?
So much exciting stuff to come! More events, more release, both digital and the launch of our physical label, including limited edition vinyl and CDs, as well as new merchandise, competitions, and a few other projects that we have to keep close to the chest for now.
CLICK HERE TO BOOK YOUR FREE TICKETS TO THURSDAY'S EVENT AT BOXPARK CROYDON.