— 31 May 2021, 11:00 by Daniel Dear
We're delighted to welcome Yaakov to unit 15 at BOXPARK Shoreditch this week for a short-stay pop-up.
Yaakov describe themselves as a modern and distinctive style of street fashion.
We caught up with the team to learn more.
Tell us about yourself...
Yaakov was founded in 2020 by a small family from Royal Berkshire during the Lockdown period of the Global pandemic COVID-19.
A lot of time was put into our hands which helped to reflect what is important in our lives and what inspires us.
When we thought of all the things we wanted to be when we were very young, Fashion designer was definitely not one of them!
Having your own brand is something of a dream, we are thankful of this opportunity and believe everyone has a purpose and this is ours.
We wanted to build a brand that was inspirational and stood for something. We teach our children about fables, fairytales and the importance of religious and historical figures but as we grow up most of us forget these values and need reminding.
Our son Jacob, is everything to us. He gives us inspiration everyday and reminds us how blessed we really are. We want to teach him important values and remind him in a world where he can be anything, be inspired.
So this is where our story really begins, Yaakov is derived from Jacob meaning “May God protect” and “To Follow”
We created a brand logo that depicts a shield for protection, a crown as we follow our leader which is encased in gold to represent the highest quality and value.
We searched the globe for a manufacturer who could bring our designs to life and this was a very difficult task! Most fell short of quality, attention to detail, enthusiasm not to mention ethical working conditions. We are extremely passionate about our designs and needed this to reflect in the production process.
We all want to belong and be part of something bigger than ourselves and we want you to be inspired by our trends and products.
Our aim is to create and reflect a desirable composition direct to you the customer, with meticulously designed and high quality manufactured garments.
Over time we hope to evolve from our initial growth and expand the range to other departments including woman and childrens apparel.
We will update our story as the journey unfolds, stay safe and God Bless.
Which song best sums up your brand?
Greatness by Yaakov Project - https://music.apple.com/gb/album/greatness/1542504017?i=1542504024
What can we expect from your stay at BOXPARK?
Which item from your current menu is your favourite?
Signature Hoody in Grey