— 3 Aug 2021, 12:07 by Daniel Dear
Batch94 join us this week for a pop-up out of unit 15 at BOXPARK Shoreditch.
Batch94 are a sustainable clothing hub for independent clothing brands around the UK.
We caught up with them to find out more...
Tell us about yourself...
It all started in a Bar in December 2019, after coming back home from travelling; myself (Brad) and Carl were sat chatting about clothing and Carl mentioned wanting to start a clothing brand, at the same time, I was wanting to create an online store for clothing brands (similar to ASOS) but with better ethical values and are independently run. This has all been personally funded, so it’s been difficult to try get our name out there, plus being part of such a competitive industry, this only piles on more challenges. It started with myself researching hundreds of small clothing brands on Instagram and trying to network with those who shared the same ethics and goals as ourselves. This, plus bespoke creation of the website, took up the entirety of 2020. We visited BOXPARK in the October of that year, I had been a few times before and always dreamed of hosting our launch there. Shoreditch being such a fashion trendy part of the UK, I thought this would be a prefect location to launch. Finally, after many setbacks from COVID and the struggle of money as a whole, we are here and we couldn’t be happier. A long with 7 amazing brands, we are so grateful to just be here, as the brands are the real superstars!
Which song best sums up your brand?
Right Here, Right Now - Fatboy Slim
What can we expect from your stay at BOXPARK?
Great tunes, beer pong (with water) and of course, great clothes! Plus the fact that we will definitely be spending time eating upstairs at all the food stores!
Which item from your current SELECTION is your favourite?
I can’t decide, all the brands have unique qualities! We do have a cheeky Supreme top here though.