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Pop-up: Alice Camera

— 7 Jun 2022, 15:34 by Mugib Rahman


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We are delighted to welcome Alice Camera to BOXPARK Shoreditch for a month-long pop-up out of unit 21.

We caught up with them to find out more about their brand!

Tell us about yourself...

We were founded in London with the mission to empower creators with a camera more suited to a fast-paced content lifestyle. As a team of creators ourselves we understand the pain points that creators face, and with the support of early backers and investors our dedicated team have been building solutions to streamline the content creation workflow for professional imaging.

We're a based at the UCL accelerator and are also backed by Innovate UK and VCs, we went through accelerators run by Entrepreneur First, Nvidia and the Digital Catapult, and were nominated as UK startups exhibiting the fastest growth in the past 12-18 months as well as CreaTeach Ones to Watch by the Creative Industries Council.

We believe that artificial intelligence and computational photography has the potential to fundamentally change the photographic industry and art form to the same extent when digital replaced film twenty years ago. We want to harness AI to drive this change and challenge the concept of a camera for the next decade.

Which song best sums up your brand?

Cirrus - Bonobo

What can we expect from your stay at BOXPARK?

We’re beyond excited to be hosting our first pop-up store at BOXPARK Shoreditch in June! It will be a four-week event showcasing pre-production units of the Alice Camera to the public for the first time! Come pick up the Alice Camera, try it out for yourself and give us your feedback. We've still got a few things to iron out, but we know lots of you have wanted to come in person and check the camera out so this is a great opportunity to do that. We'll also be hosting exclusive private 1-on-1 sessions with our community and we'll be doing some additional activations such as live streams and creator conversations. We cannot wait to meet you all!

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