Pop-up: Afi Akos
— 12 Apr 2021, 12:19 by Daniel Dear
We are delighted to welcome Afi Akos today at into our unit 15 pop-up at BOXPARK Shoreditch.
They offer iconic and classically designed products infused with the vibrancy of the African continent.
We caught up with founder Richmond 'Kwesi' Osei-Akoto to find out more.
Tell us about yourself...
Afi Akos was founded by Richmond ‘Kwesi’ Osei-Akoto “I was born in Ghana and came to the UK when I was five years old. Although I have spent most of my life in London, I have always felt a calling from my mother land. In 2006 I made my first trip back and that’s when the love affair and appreciation for the culture really began.
One of the things that struck me was the ingenuity of the people in Ghana. The phrase ‘the hustle is real’ perfectly encapsulates the work ethic of the nation. People find the most ingenious ways of generating an income for their families.
After a recent trip in 2017, my eyes were fully opened to the vast talent and creativity that exists. I saw the potential to bring the artistic and creative essence of Ghana to a wider community. That experience birthed my first project which ultimately led to creation of Afi Akos.
Too often the picture painted of Africa is that of a poverty and famine stricken continent. Whilst I accept that poverty exists in Africa, my experiences in Ghana, Nigeria and Togo have shown me that Africa has a lot to offer the world.
One of the lasting thoughts of my trip in 2017 is that Ghana doesn’t need our charity it wants our business. At Afi Akos we want to change the narrative and have chosen to focus on the bringing the beautiful arts, crafts and accessories to a wider audience.
Which song best sums up your brand?
Give you love by Juls, L.A.X
What can we expect from your stay at BOXPARK?
You can expect distinctive well made items that are not available anywhere else on the high street. Expect a lot of energy, enthusiasm and passion about our products from our team. Customers with definitely leave with something unique and a flavour of the African culture.
Which item from your current SELECTION is your favourite?
That’s a hard one, it’s like asking me to choose between my children! But if I had to choose I’d say our kente and mud cloth clutch bags