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Introducing: Urban Legend

— 17 Nov 2021, 11:00 by Daniel Dear


Urban Legend 1

We're delighted to welcome Urban Legend to BOXPARK Croydon, who open today out of unit 69 & 70.

This sweet treat brand is known for its low-calorie doughnuts.

We caught up with the team to find out more.

Tell us about yourself...

What if you wanted to really move the needle on health?
For a start you’d have to recognise that telling the consumer to change hasn’t worked and it is unlikely it ever really will.
They eat a lot of junk. Everyone does. It’s completely normal and rather a large part of living in 2021.
What you need to do is take the junk out of the junk.
A lot of it
That’s what Believe in Science does
We’ve made a donut with 150 calories
That’s the same as a slice of buttered toast
Unbelievable
Wait till you taste it.
Makes you think what might be possible

Which song best sums up your brand?

Dua Lipa - Future Nostalgia

What can we expect from your stay at BOXPARK?

FUN, Lots of smiles, Energy

Which item from your current menu is your favourite?

White lies

What does the future hold for your brand?

Number one sweet treat company in UK and Europe.

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