— 28 Nov 2021, 11:00 by Daniel Dear
We are delighted to welcome Peninsula to BOXPARK Wembley.
Unit 24 is now home to the finest and most authentic Malaysian and Southeast Asian cuisine.
We caught up with the team to find out more...
Tell us about yourself...
Peninsula - Malaysian Street Food is born out of the love and inspiration of the bustling hawker scene of Malaysia and Singapore. Our halal offerings are an authentic representation of straits cuisine diverse culture incorporating - Malay, Chinese, Indian Nyonya and Srilankan street food.
The brainchild of Peninsula are Chef Jackson and Chef Roshan, both are renowned chefs with 25 years experience in food concepts, production line and creation of recipes. They have worked in 5 star hotels and fine dining restaurants in Malaysia, Singapore, Srilanka and United Kingdom.
It all started at our Victoria Central Kitchen, recipes were invented with fresh ingredients and special blend of spices to serve traditional mouth watering street food dishes, totally homemade experience.
Our Signature dishes are Our Signature dishes are Flaky Roti Canai, Sensational Nasi Lemak, Flaming Satays, Dim sum Heaven, Banana leaf Experience, Hawker style Crispy rolls, Sumptuous Beef Rendang. Classy Teh Tarik
What can we expect from your stay at BOXPARK?
Indigenous street Food passionately created with bursting of flavours offered to customers at an affordable price. Create customer excitement of the way our Roti Canai's are prepared and high demand for our signature dishes. To Enable traction of Malaysian street food lovers to box park with strong marketing and social media effort.
Which item from your current menu is your favourite?
Roti Canai, Nasi Lemak and Satay
What does the future hold for your brand?
We have created 3 outlet openings in 21/22 and going forward will accept new opportunities arising from the Box park partnership. We plan to have a minimum of 10 outlets in year 5, central kitchen already in place, also there are initiatives undertaken to create strong branding presence across the nation. All this will lead to the company and the brand going public in 2026 (Strategy, targets and Business plan are in place).