Freakloset Pop-Up @BOXPARK
— 4 Sep 2018, 15:19
Tell us about who you are and what you do?
Freakloset is a Portuguese footwear brand that reinvents classic, iconic and timeless models, making them fully customisable through vibrant colors and new materials. All our sneakers and shoes are handmade by artisans with over 70 years of expertise, allying comfort and quality guaranteed by the introduction of premium textiles and innovative materials (like the neoprene).
Which song best sums up your brand?
“Get Ur Freak On” by Missy Elliot (for obvious reasons).
What can we expect from your stay at BOXPARK?
We want our unit to really encapsulate our brand’s DNA, for what we are so excited over the possibility of anyone that enters our pop-up can feel what Freakloset is all about – colour, minimal and unique. We are also a communicative brand, and we want to use it in order to understand what people want and need – as for going
“offline” is great for this purpose.
Which piece from your current collection is your favourite?
Since we are a customisation footwear brand, possibilities are endless. However, we love our Classic Laces Sneaker. It’s a classic, everyone has one, but our back pop of colour sure gives it a twist and opens different expression chances for one to create. For this, our favourite colour combo puts the green rubber counter, the rubber sole and black leather and laces together (subtle, yet joyful).
What’s the best reason to come to Shoreditch for a shopping spree?
To find inspiration and news just around the corner! It’s really easy to delve into Instagram and find new brands, but it’s much cooler to leave home and immerse into Shoreditch’s creative ambient and having the chance to meet the creators behind these brands, their creative forces, new products and trends... Most of the times, new is refreshing.
What’s your top Shoreditch tip?
Redchurch street takes the “must-wander-around” award, so you should visit it.
What does the future hold for your brand?
Our aim has always been global, and future may reinforce it... Besides new drops and exclusive collaborations, we are exploring new materials and enhancing Freakloset in different levels – and Boxpark is an important step for our future path as well.
You can catch Freakloset's pop-up from Tuesday 4th - Sunday 9th September in unit 26 of Boxpark Shoreditch!