Alma De Ace Pop-Up @BOXPARK
— 10 Apr 2018, 09:07
Tell us about who you are and what you do?
We are Alma de Ace. We are a forward-thinking clothing brand bringing you streetwear done the retro way. Based in London, our capsules takes inspiration from classic pieces, mixing timeless, casual shapes and the brand’s trademark colour blocking scheme .
Which song best sums up your brand?
Would have to be Rae Morris - Do it (Icarus Remix) at the moment. Just has a lot of energy to it but at the same time some chilled parts which is what we are all about. Definitely will be played in our store.
What can we expect from your stay at BOXPARK?
Let’s just say ‘a touch of colour’ will be added to BOXPARK with some exciting new products. To give everyone a real feel of great quality clothing that has a unique style to it.
Which piece from your current collection is your favourite?
The Original Sweatshirts from Capsule 1. A Timeless classic I feel.
What’s the best reason to come to Shoreditch for a shopping spree?
Finding new upcoming brands which are trying to make a name for themselves and the selection of different cuisines to try. There’s so much choice around here which is why people keep on coming for more.
What’s your top Shoreditch tip?
Generally having a stroll round Shoreditch you can’t go wrong. The abundance of street art will have you stopping on every corner along with the wide variety of vintage shops. Especially Blitz London, known for being the biggest in Europe . In terms of food don't eat all day and head to Dishoom to try some of their Indian specialities.
What does the future hold for your brand?
We feel we are coming up to an exciting period for us with our customers coming from all around the UK. Expanding our collection into new items and accessories are in the pipeline. Also spreading Alma into World domination starting off with Europe and America.
You can catch Alma De Ace's pop-up from Tuesday 10th - Sunday 22nd April in Unit 26 of Boxpark Shoreditch!