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WEAR THE DRESS DAY - Wembley

— 20 Aug 2019, 09:35 by Renée Alleyne


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Unless you’ve been living under a rock this summer you’ll know that there has been one item of clothing that has taken the world (London) by storm. No, we’re not talking about the Off-White belt, that’s so 2018 we’re talking about this floaty, flatting for all, polka dot number from Zara.

Zara £39.99 polka dot dress

Stylist Faye Oakenfull was seeing The Dress so often she created the @Hot4TheSpot Instagram account and a movement was born. Since then @hot4thespot has blown up with now over 22k fans of the dress coming together to spot the dress in different environments and the many different stylings. 

Now, @Hot4TheSpot has teamed with Free Periods and named Thursday, 22nd August ‘Wear THE DRESS Day’, asking every owner of the now sold out Zara dress to wear their dress and donate £3 to Free Periods that make sure everyone in need of sanitary products has access to them.

Of course Boxpark being the fashion focused brand that we are we couldn’t miss an opportunity to support the @Hot4TheSpot and @FreePeriods the best way we know how…WITH BOOZE!

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