Stylist Faye Oakenfull was seeing The Dress so often she created the @Hot4TheSpot Instagram account and a movement was born. Since then @hot4thespot has blown up with now over 22k fans of the dress coming together to spot the dress in different environments and the many different stylings.
Wear The Dress Day - Croydon
— 20 Aug 2019, 09:00
Unless you’ve been living under a rock this summer you’ll know that there has been one item of clothing that has taken the world (London) by storm. No, we’re not talking about the Off-White belt, that’s so 2018 we’re talking about this floaty, flatting for all, polka dot number from Zara.
Now, @Hot4TheSpot has teamed with Free Periods and named Thursday, 22nd August ‘Wear THE DRESS Day’, asking every owner of the now sold out Zara dress to wear their dress and donate £3 to Free Periods that make sure everyone in need of sanitary products has access to them.
On Thursday, 22nd August, come into any of our sites at Boxpark Shoreditch, Boxpark Wembley or Boxpark Croydon wearing The Dress (no fakes allowed, sorry Topshop) Dylon variations welcome to claim a FREE glass of Prosecco or Coors Light from our BeatBox bar.
Don’t forget to tag whichever Boxpark you get your free tipple from as well as @hot4thespot. Most importantly don’t forget to donate!!!!