Spotlight: Sloggi

— 25 Mar 2019 by Lauren Furey

SLOGGI 24

No seams, no wires, no bullsh*t. Sloggi has been revolutionising the underwear game for over 40 years! We caught up with them to find out more.

Tell us who you are and what you do.

We are Sloggi, and I'm Anna Stark, head of marketing for Northern Europe. I oversee the marketing teams who bring the Sloggi brand to life across nine countries.

How did Sloggi come about?

Sloggi was born in the late 1970s when bras were out of fashion and the Triumph Group (our parent company) had to get creative in order to maintain growth! Our first brief concept featured extra-combed cotton spun around elastic Lycra creating a world first in underwear garment technology.

What can customers expect from you at Boxpark Shoreditch?

Boxpark is the only retail location in the UK where you can see the entire Sloggi product range merchandised, including our two new label additions, s by Sloggi and mOve. It’s a fresh, bright and fun space with something for everyone, and friendly staff on hand to help you with any questions you might have.

What is your favourite item you currently stock?

Our best selling new product innovation - Zero Feel - is currently in store. We are launching an exciting new product which is completely seamless and super soft to add to this range in the next two weeks, and this will be available for sale at our Boxpark store. We also have a great selection of our premium label s by Sloggi best sellers alongside some of our tried and tested everyday ranges.

What song best sums up your brand?

Let's Get it Started by the Black Eyed Peas

Which other Boxpark Shoreditch trader would you recommend to customers?

Astrid & Miyu! You've got to check out their new piercing parlour!

What is your favourite thing about Shoreditch?

We love the vibrant, creative community. There's lots of buzz and there's always something going on.


You can find Sloggi at Boxpark Shoreditch. Open 7 days a week.