— 28 Aug 2019, 11:07 by Renée Alleyne
1-an acronym that stands for We Are Not The Same. It originates from the philosophy that
believes that our minds are not the same and so our clothes shouldn’t be.
“In a world full of trends, one should embrace and celebrate their differences through their personal style becasue
WANTS aka We Are Not The Same.”
plural noun: wants
2- a desire for something.
Tell us about who you are and what you do?
Hello, I’m Dalal the founder of WANTS. Since I’m a start up business I’m pretty hands on with all aspects of the business. I handle the buying/merchandising, inventory management, styling and photography, and content creation for my online store. I also take care of the business side of things that involve handling the financials, logistics, and marketing of things.
Which song best sums up your brand?
I would say Get You by Daniel Caesar just because it was my feel good song at the beginning stages of WANTS. Whenever I listen to it I remember the drive I had and passion towards making my business work. It also makes me reflect and see the continuous growth that occurred since our launch last year. We also have a playlist of what we listen to in our office giving you an idea of our brand’s energy and vibe.
What can we expect from your stay at BOXPARK?
You can definitely expect to see a well curated store with clothing and accessories that stand out. We are going to offer a 20% off discount on everything as an introductory sale during the first 2 days of our pop up, so make sure to stop by then! We are also offering a personal styling service giving you ideas of how to style the pieces you like.
Which piece from your current collection is your favourite?
This is definitely a hard question to answer because I’ve got plenty of favourites. I would probably choose the White and Green Pleated Dress as it is our customer favourite. It’s currently sold out but we are going to restock it again for BOXPARK. I also love the wave patterned shirt because its fun as well as our pearl beaded silver bucket bag.
What’s the best reason to come to Shoreditch for a shopping spree?
If you want to stray away from mainstream pieces, then Shoreditch is the best place to discover up and coming indie brands and vintage shops with unique finds. I also love the atmosphere! The combination of walking around, looking at art, eating good food, and exploring the different shops is honestly my favourite thing to do in London.
What’s your top Shoreditch tip?
I always stop by Kahaila Cafe before making my rounds to the shops for a cup of coffee to boost my energy. The place is very cosy and is an instant mood setter for the day. Make sure to try one of their creamy cakes. Yum!
What does the future hold for your brand?
WANTS is currently online based but is looking to build a real life shopping experience. We are planning on popping up in different cities across the globe, starting with BOXPARK London. The end goal of WANTS is to build a community of creatives and consumers that believe in the concept of individuality in style.
Catch WANTS in Unit 26 until Sunday, 4th August.