POP UP: #PRIMARKWELLNESS
— 18 Feb 2020, 09:00 by Matt Carter
PRIMARK LAUNCHES FIRST POP-UP STORE AT BOXPARK SHOREDITCH
Primark has today opened the doors to an exciting pop-up store to mark the launch of its brand-new Wellness collection.
The 1,500 sq ft pop-up store, which is Primark’s first, will enable customers to have an exclusive preview of Primark’s Wellness collection which features over 75 products across womenswear, menswear, homeware and skincare.
We asked the brand a few questions about their pop-up store.
Tell us about #PrimarkWellness?
The Wellness collection has been launched under the Primark Cares initiative, their commitment to being a responsible retailer and offering more products made using more environmentally friendly materials to customers. All the products in the collection are made using either organic cotton, recycled materials, or sustainable materials, or encourage shoppers to put their personal wellbeing first through comfort, rest, and reflection.
The design of the fit-out reflects the guiding principles of the Wellness collection and uses FSC certified wooden fixtures and cardboard hangers, as well as recyclable display panels.
What can we expect from your stay at BOXPARK Shoreditch?
Exclusive access to the wellness product range in advance of it going into other Primark stores and to provide Boxpark’s visitors with a new way of living.
Which item from the #PrimarkWellness collection is your favourite?
The product range is a mix of our sustainable pillars, meaning it is about your wellbeing, is sustainable, organic and recycled. We love it all!
The Primark Presents…Wellness pop-up will be open at BOXPARK Shoreditch until 8 March and from the end of February, customers will be able to find a dedicated Wellness hub stocking the full collection in 11 Primark stores across the UK and ROI, including Oxford Street East and Birmingham. Selected parts of the collection will also be available in over 200 stores across Europe and the US.