— 3 Jan 2019 by Andrew Squire
Tell us about who you are and what you do?
NOVAN is a London based luxury streetwear brand owned by creative director Novan Guzadhur. Initially established as abespoke leatherwear brand in 2016, the brand is now releasing its very first ready-to-wear collection which will be showcased at BOXPARK Shoreditch.
Which song best sums up your brand?
Can't Get Enough - J Cole
What can we expect from your stay at BOXPARK?
Visitors can expect to see an exciting new collection with both traditional and modern design features. NOVAN is a brand that not only focuses on the tailoring and quality of our garments, but also on the messages and art behind the designs. Customers will experience not only a display of fashion, but one of art and music also!
Which piece from your current collection is your favourite?
This is a tricky one as I love all my designs, but if I had to narrow it down it would be the track pants. They are definitelythe most comfortable pair of trousers I have in my wardrobe. On the other hand, the very close second favourite would be the chest bag. This was the most complex item to design and construct – I feel like this is the most simplistic yet eye catching piece in my collection!
What’s the best reason to come to Shoreditch for a shopping spree?
Personally I'd have to say the selection of trainers. There’s a great selection to be found in terms of brands and styles. Shoreditch has many great stores, I feel as if its not only a place for shopping, but for also taking in inspiration and keeping up to date with trends!
What’s your top Shoreditch tip?
Don’t eat before you come, try the street food – it’s sick! Also, for art lovers, there’s a world of graffiti and street art to be found all over this side of London.
What does the future hold for your brand?
There’s so much more to come from NOVAN. New themes, collections, works of art and potential collaborations in the pipeline! NOVAN is a brand for classic and contemporary lovers.