— 25 May 2021, 11:00 by Daniel Dear
We're delighted to welcome Fassion to BOXPARK Shoreditch, who will be operating a pop-up store at unit 15 until Sunday 30 May.
Fassion is a new online social marketplace for independent fashion labels and designers.
We asked them a few questions to get to know them a bit more...
Tell us about yourself...
Fassion was founded by Billy and Charlie Butt, two brothers with a passion for fashion. When our sister graduated with her fashion degree she wanted to start her own fashion business but found it difficult to be seen online. After doing some market research we saw just how crowded the online space is for independent fashion labels. Particularly since the Covid-19 Breakout where large fast-fashion corporations have dipped into their deep pockets to fuel digital marketing campaigns. So we created Fassion, a marketplace that bridges the gap between designers and shoppers. Since the high street has re-opened, we've seen shoppers queueing for hours to get into fast-fashion outlets, so we wanted to give independent labels the same opportunity to take advantage of the high street boom. That is why we are coming to BOXPARK for 1 week, featuring a number of independent labels in our Pop-up store.
Which song best sums up your brand?
David Bowie - Fashion
What can we expect from your stay at BOXPARK?
Slow fashion. Stand out looks.
Which item from your current SELECTION is your favourite?