POP-UP: Another Reason
— 25 Feb 2020, 12:45 by Daniel Dear
Another Reason have just opened a pop-up store at BOXPARK Shoreditch. We asked them a few questions...
Tell us about who you are and what you do?
Launched in 2019 in London, Another Reason is aimed at the young, fun and sassy girl of the future. The brand is influenced by youth culture and street style. Designed in Shoreditch and made in the UK.
Which song best sums up your brand?
Run the World (Girls)" - Beyonce
What can we expect from your stay at BOXPARK?
Lots of fun, good tunes, a colourful welcome and of course our newest collection just in time for spring. Another Reason brings the vibe.
Which piece from your current collection is your favourite?
Our Orange grid shirt dress , All of our prints are designed in-house and we always like to add some details to even the simplest of styles. The back detail alongside the print gives this little number the Wow factor.
What’s the best reason to come to Shoreditch for a shopping spree?
The diversity, you can walk down Redchurch St for high end independent designers and then swing a right and be on brick lane to hunt for a vintage bargain in the same 10 minutes. Everything from high end to the markets feels new and exciting and a million miles away from the high street.
What’s your top Shoreditch tip?
Explore every little corner, there is incredible street art everywhere.
What does the future hold for your brand?
Shoreditch is our home so we would love to have a permanent store in the area. We also want to expand into Europe to give them a slice of East London life.
Another Reason already has some incredible stockists and we aim to keep bettering ourselves and evolving to grow into a brand that is here to stay.
Another Reason are now open at Unit 26 at BOXPARK Shoreditch.