Polaroid Pop-Up @BOXPARK Shoreditch
— 18 Jul 2017, 12:03
Polaroid celebrates it's 80th anniversary this year, and one of their celebrations is a one week pop-up here @BOXPARK Shoreditch this July. We spoke to a member of their team to get the inside scoop on what to expect from their upcoming residency here:
Tell us about who you are and what you do?
Polaroid is one of the most trusted, well-respected and recognisable brands with a rich 80-year history beginning with Polaroid instant cameras and film. Our range of products include instant print cameras, action sports cameras, 3D printers and pens, smartphones, flat-screen TVs and emerging technologies that deliver the fun, instant gratification and value for which the brand has long stood.
What can we expect from your stay at BOXPARK?
The store will give visitors the chance to try out the latest range of Polaroid instant digital cameras and printers, as well as offering a trip down memory lane and a glimpse into the future with historic Polaroid cameras on display alongside next generation models awaiting launch.
Opening on 25th July, we’ll stock the latest Polaroid Snap Touch instant digital camera, the Polaroid Zip photo printer, which connects to your phone via Bluetooth to allow photo printing, and the Polaroid Cube+ HD lifestyle action camera with live streaming. A Polaroid Series 6 LED UHD Smart TV , available exclusively at ASDA, will also be on display with staff providing demos of the Polaroid Print Store App, which allows you to order packs of classic Polaroid prints in a keepsake box or on magnets, stickers or canvases. Visitors will get an exclusive first look at the forthcoming Polaroid Pop instant digital camera and Polaroid Hoop home security camera and enjoy the opportunity to win a selection of Polaroid prizes throughout the week.
Which piece from your current collection is your favourite?
The Polaroid Snap Touch instant digital camera has been a huge hit with consumers. It can print instant 2x3” photos or function as a digital camera allowing you to save, download and share your pictures and video.
What’s the best reason to come to Shoreditch for a shopping spree?
It’s great for vintage shopping with lots of cool retro boutiques full of unique items.
What’s your top Shoreditch tip?
We love the graffiti tour – it offers so many great photo opportunities!
What does the future hold for your brand?
Polaroid is celebrating its 80th anniversary by going back to its roots with the launch of the Polaroid Pop; an instant digital camera that prints the classic 3x4” photo with the Polaroid Classic Border Logo. Blending history with the contemporary, the Polaroid Pop is also a full digital camera, so users will also be able to save images and video to a microSD card.
The Polaroid Hoop home security camera is also nearing launch, our hotly anticipated lifestyle security camera. Sleek and stylish, the Polaroid Hoop allows users to view their home remotely via a smartphone app, using Wi-Fi, and is built for indoor or outdoor usage.
You'll be able to catch the Polaroid pop-up Tuesday 25th - Sunday 30th July in unit 26 of BOXPARK Shoreditch!