New People's Promenade CGI Images

— 3 Sep 2018

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Today, we released brand new CGI images of our Brighton Madeira Terrace development proposal - ‘'People’s Promenade".

 

The images show the stunning reimagining of the renowned Victorian arches into a world-class, beachfront leisure destination. The new development would create green public spaces and make it easier for people to access Brighton beach via Madeira Drive. Retail units would be accessible from the beachfront and generate footfall from tourists and Brighton locals alike.  

 

The project aims to return Madeira Drive to its former glory, creating a vibrant hub of activity on the seafront, including a year round retail parade and food and beverage destination extending onto the promenade, as well as a world-class hotel development. The new building and ubran green spaces would aim to substantially increase commercial performance, creating hundreds of jobs and encouraging international tourism to Brighton and Hove.  

 

The new Brighton proposal is being led by Brighton and Hove resident and Boxpark founder, Roger Wade, who has developed the plans alongside local architect Paul Nicholson from Chalk Architecture.  The regeneration project would restore the existing Victorian arch structures, whilst retaining their architectural heritage and increasing commercial appeal for both locals and visitors.

 

Wade commented; “As a Brighton and Hove resident I’m passionate about the regeneration of our outstanding sea-front. Maderia Drive and the accompaniying Terrace are the embodiment of the Victorian grandeur that saw Brighton become the UK’s favourite seaside destination. The new images show how our proposal would redevelop the area whilst maintaining the architecture that Madeira Terrace has become known for.”

 

Paul Nicholson, Chalk Architecture says; “Further to developing a concept to save the Madeira Arches in 2015, we have had an ongoing constructive engagement with the local community about our ideas. In response to significant public interest the scheme has evolved over time into a dynamic proposal of new & enhanced public space wrapping around retail, leisure,and commercial office use. Working with the Boxpark team has transformed the scheme into an exceptionally exciting prospect.”

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