Neutrogena Pop-Up @BOXPARK Shoreditch
— 1 May 2017, 09:00
From Tuesday 2nd May - Sunday 7th May we have Neutrogena coming in to promote their Visibly Clear® Light Therapy Acne Mask and Spot Proofing Range. We caught up with their representatives to find out more about the acne mask and what else to expect from their pop-up:
Tell us about who you are and what you do?
Neutrogena is the leading skincare brand recommended by dermatologists, and are leading the way in skincare solutions for women in the UK. The Shine Your Light campaign is the latest project that brings to light some of the issues women with acne face, and shines a light on the daily moments that cause them stress. The Shine Your Light pop-up store showcases some of these insights alongside the launch of a brand new gadget, the Neutrogena Light Therapy Acne Mask, which has been introduced to the market to help these women overcome their concerns and feel their best.
What can we expect from your stay at BOXPARK?
From Monday 1st May, beauty lovers will have access to a unique Neutrogena® concept shop selling the latest innovation in at-home acne treatment – the Visibly Clear® Light Therapy Acne Mask. Designed for mild to moderate acne sufferers, the wearable LED device delivers red and blue wavelengths deep into the skin at the speed of light to disrupt the acne cycle.
From 1st – 7th May only, the mask can be purchased from BOXPARK as part of an exclusive introductory bundle. For £50.00, customers will receive both the acne mask and cleansing products from the Visibly Clear® range. The dedicated store will feature modern, impactful product displays complete with bright pink lighting, neon artworks and a photo booth where shoppers can take selfies and load direct on to their social channels.
Stay tuned for more excitement at the weekend when the Neutrogena® team takes over The Green, providing a host of experiential activity for attendees to enjoy on Saturday 6th – Sunday 7th May:
• A Confidence Tree will feature in the centre of the green, with customers invited to add a photo fresh from the photo booth alongside an empowering message of confidence over the course of the weekend
• Prep yourself for the evening ahead at the futuristic Manicure Pod where, from 10am – 3pm, nail artists will be offering free manicures complete with a menu of nail art designs to choose from
• Feeling peckish? Keep an eye out for freebie food bites over the course of the weekend from Blondies Kitchen. But be quick… it’s first come first served and these sweet treats are sure to prove popular!
Which product from your current collection is your favourite?
Neutrogena Light Therapy Acne Mask helps to reduce mild to moderate acne in just 10 minutes! No side effects, no hassle just great results. 9 in 10 people in the clinical trials saw a difference in just 12 weeks!
What’s the best reason to come to Shoreditch for a shopping spree?
Shoreditch is the edgy alternative to more commercial shopping areas. This retail space offers something for everyone in a vibrant, cool hub of London. The surrounding area is alive with food and drink spots as well as plenty of places to shop and socialise.
What’s your top Shoreditch tip?
Gather your friends! Shoreditch is somewhere you want to spend time with friends for sure, particularly if you're lucky enough to visit on a sunny day. There's nothing better than grabbing some street food and looking around all of the individual shops and pop-ups on offer. You're also bound to want to stay into the evening so it's good to have your pals in tow.
What does the future hold for your brand?
Neutrogena are leading the way in innovative skincare. The launch of this acne mask is just the start of the many ways we're looking at bringing advanced technology to the high street consumer - so watch this space!