Fam Clothing Pop-Up @BOXPARK
— 15 Mar 2018
Tell us about who you are and what you do?
We take inspiration from London’s street fashion scene and combine it with the functionality required for the mountain. We blend on point fashion with technology and durability.
FAM was established in 2016 because we were tired of seeing the same snowsports garms churned out every season. We created FAM because we wanted to produce progressive and fashionable products that are able to endure all conditions. Born out of London’s street style scene we aim to make some good looking technical apparel.
Which song best sums up your brand?
Fantastic Voyage – Coolio – The FAM story.
What can we expect from your stay at BOXPARK?
A good time! We are a chilled collective group with a love for fashion and riding….. boards or planks! Come down and have a drink with us and see what we’re all about.
We also did a collaboration with Shoreditch’s own, MR PHOMER. All pieces are limited edition so get down early.
Which piece from your current collection is your favourite?
The FAM Panelled Anorak. It’s a wicked 90s sport inspired piece, perfect for riding or city life alike. Its comes in two, multi-colour options and is made from a technical two layer, 5k water proofing and 5k breathability fabric.
What’s the best reason to come to Shoreditch for a shopping spree?
We love Shoreditch! Spending the majority of our time either skating, shopping or partying in Shoreditch. We see Shoreditch as the cultural hub of London. Strolling around and you can find a serious amount of art, music and fashion history.
Shoreditch itself offers a unique shopping experience - from Spitalfield’s handmade gems to commercial street’s more established brands. This is truly the area to discover the exact products you are looking for.
What’s your top Shoreditch tip?
Get an early night, the night before.
What does the future hold for your brand?
The future of FAM Clothing is looking exciting! We will continue to keep innovating our products to become more functional both on and off the peak. Our designs will continue to push the boundaries of urban street trends and put London on the Global map for snow sports apparel.
Follow us on social media and sign up to our email network to keep up to date with all things FAM up and coming!
You can catch FAM Clothing's pop-up from Tuesday 12th - Sunday 18th March in unit 6 of BOXPARK Shoreditch!