FOMM Vintage Pop-Up @BOXPARK Shoreditch
— 4 Jun 2017, 16:03
So, moving on from homeware, we've got a vintage shirt brand next up in our unit 26 pop-up. We caught up with founders Sammy & Antoine to delve deeper into the brand history and what to expect from their upcoming stay:
Tell us about who you are and what you do?
Our brand started as a tiny market stall in Bondi beach Sydney! We met (Sammy & Antoine co-founders) while traveling Australia, fell in love and Friday On My Mind was created!
We decided to take a new spin on the vintage scene and concentrate solely on shirts, curating beautiful selection's of Men and Women’s vintage shirts all sourced individually by us. Our story started with a dream and 10 shirts. We are now established in London and Paris and have just created our very own FOMM Collection which will be available exclusively at BOXPARK.
Which song best sums up your brand?
Friday On My Mind by The Easy Beats of course! It's the song we named our brand after.
What can we expect from your stay at BOXPARK?
We are really excited to be opening in BOXPARK and especially excited to showcase our new collection here. Expect some colours, a warm welcome and a kick ass playlist.
Which piece from your current collection is your favourite?
It has to be our new embroidered women’s shirt we designed. It's so beautifully detailed and comes in black or white so it goes with almost anything.
What’s the best reason to come to Shoreditch for a shopping spree?
We have checked out a lot of top shopping destinations during our travels and we really feel like Shoreditch is one of the best places in the world to discover up and coming brands. This is what makes London one of our favourite cities.
What’s your top Shoreditch tip?
Head to one of the many coffee shops grab a seat outside and people watch.
What does the future hold for your brand?
As we mentioned before we have just released our first Women’s FOMM collection which is really exciting for us. Next we hope to expand our collection starting with mens shirts and who’s knows next, maybe world domination? We hope so!
You can catch FOMM Vintage's pop-up from Tuesday 13th March - Sunday 25th June 2017 in unit 26 of BOXPARK Shoreditch.