— 12 May 2018 by Lauren Furey
Known for its sleek and minimalist design, Daniel Wellington offers timeless accessories, for all occasions, worn by men and women all over the world.
Created in 2011 following a coincidental meeting halfway around the world between, founder, Filip Tysander and a rather dapper looking British gentleman named Daniel Wellington. Filip observed that Wellington had a penchant for wearing vintage watches on weathered, old NATO straps, and was inspired to create his own line of minimalist timepieces with interchangeable straps.
Today, Daniel Wellington has sold over 7 million watches, and established itself as one of the fastest growing and most beloved brands in the watch industry, with an impressive social media count to boot, too.
This summer, Boxpark Shoreditch will play home to the 5th Daniel Wellington store opening in London in 2018. By expanding into East London, Daniel Wellington will reach out to a diverse range of customers, offering something stylish, elegant and crisp that’s perfect for day-to-day wear, and those special occasions, too.
Daniel Wellington launches at Boxpark Shoreditch on 24 May!
Be sure to follow Daniel Wellington on Facebook, Twitter and Instagram for upcoming products and offers.