BOXPARK BID TO REVIVE BRIGHTON BEACHFRONT
— 7 Aug 2018 by Matt Carter
Brighton based retail and leisure development specialists bid to return Madeira Terrace to former glory.
Boxpark today reveal plans to revive Brighton’s iconic Madeira Terrace into an internationally renowned retail leisure and hotel destination. Plans have been recently submitted to Brighton & Hove City Council and demonstrate Boxpark’s desire to see the area become an international class beachfront development.
The project aims to revive the crumbling Victorian arches, and create a world class retail, leisure and start up office development, incorporating a new premium hotel operator. The development would include restoring 800m of arches and promenade, augmented with a new building and urban green spaces that would aim to substantially increase commercial performance in the area by creating hundreds of jobs and encouraging millions of tourists to Brighton and Hove.
Brighton and Hove resident and Boxpark founder, Roger Wade, developed the plans alongside Project Creator Paul Nicholson from Brighton founded Chalk Architecture, with a goal of restoring Madeira Terrace to its previous grandeur, retaining the magnificent arch structures and promenade whilst increasing the commercial performance of the area and restaurant offering for locals and visitors alike.
Wade commented; “As a Brighton and Hove resident, I’m passionate about the regeneration our of outstanding sea-front. Madeira Terrace is the embodiment of the Victorian grandeur that saw Brighton become the UK’s favourite seaside destination. Our proposal aims to redevelop this much loved area to create a year round retail and leisure destination to be enjoyed by local residents and visitors to the coast alike. We’re looking forward to the opportunity to work with Brighton & Hove City Council, local stakeholders and businesses to explore how we create this world class development, whilst retaining the architecture and heritage that our seafront is synonymous with.”
Paul Williams, Development Investment Advisor, Morgan Williams said: “Boxpark’s innovative and refreshing approach to the retail and leisure sectors will be a perfect match for this potentially iconic development. The development team assembled combines local sensitivity with international expertise. I have absolute confidence that we will secure strong investor interest from a wide range of UK institutions, property companies and international investors including sovereign wealth funds, many of whom may normally be constrained to investing in London.”
Paul Nicholson, Director, Chalk Architects said: “Further to developing a concept to save the Madeira Arches in 2015, we have had an ongoing constructive engagement with the local community about our ideas via our social media. In response to significant public interest the scheme has evolved over time into a dynamic proposal of new & enhanced public space wrapping around leisure, hospitality and commercial office use. Working with the Boxpark team has transformed the scheme into an exceptionally exciting prospect.”
Boxpark are also working with BDP on this scheme. BDP are one of the largest architectural practices in the world. They have worked extensively on public works buildings and Heritage schemes including Royal Opera House, Royal Albert Hall, National Maritime Museum and are currently working on the House of Parliament project.
BDP Principal Gavin Elliott commented: ‘The Madeira Arches Project provides a fantastic opportunity for the city to inject new life into Brighton’s iconic waterfront, and bring new vitality to the eastern stretch of Brighton Beach. Our experience on projects such as the Royal Opera House show how existing listed structures can blended with contemporary architecture to provide ‘fit for purpose’ buildings which are both commercially viable and sympathetic to their setting.’
Boxpark is a Brighton based retail and leisure development company specialising in creating unique entertainment spaces. Currently located in Shoreditch and Croydon, Boxpark is set to open its latest site in Wembley Park in late 2018.