Attaquer Pop-Up @BOXPARK Shoreditch
— 19 Apr 2017 by Paris Wynter
Following on from activewear brand Kisaiya's pop-up the previous week, we've decided to keep the sporty/ fitness trend going in our pop-up and brought in Cycling brand Attaquer! We caught up with their team to find out more about them:
Tell us about who you are and what you do?
Established in Sydney, Australia in late 2012, founders Greg Hamer and Stevan Musulin, combined more than 15 years of cycling, fashion and brand management experience to create Attaquer.
Borne out of a need for exciting, fresh and fashion-forward cycling kits, Attaquer breaks all the rules of what you’ve come to know of your kit with innovative and technical product development and conceptual updates on traditional cycling apparel.
Attaquer knows what cyclists want when it comes to clothing and favour a combination of comfort, performance and fashion-forward style, so you'll turn heads for all the right reasons.
Attaquer is a true pioneer in the cycling market and is not about producing homogenised kits for the standard cyclist. It’s a lifestyle. It lives and breathes the sport but likes to have fun and never takes itself too seriously.
Which song best sums up your brand and why?
I want to ride my bicycle - Queen.
Is that too cliche? Maybe it's because we want you to be riding your bicycle? Maybe it's because we love Freddy Mercury? Maybe it's because we all have moustaches.
What can we expect from your stay at BOXPARK?
We will be launching our new brand new collection at BOXPARK as a special pre-release for the people of London only with this range going on sale internationally in May.
We'll also have the coffee machine cranking to keep our customers caffeinated and on Thursday night we'll be providing some beers and food.
What item from your current collection is your favourite and why?
We just released a small collection of sunglasses. Designed to be worn both on and off the bike they're great for any cyclist who commands style at all times. Obviously, they'll be available at our BOXPARK store so pop by and check them out.
What's the best reason to come to Shoreditch for a shopping spree and why?
To have the ability to see some up and coming brands up close and personal, meet the people behind the brands and touch and feel their showcased products, not just on a computer screen with a size chart and shipping rates.
What's your top Shoreditch tip?
Give yourself enough time to see everything, plus time to eat and drink from the multitude of vendors on offer!
What does the future hold for your brand?
We'd love to have a bigger footprint in London, maybe our own store and cafe for cyclists to come and hang out. Being an Australian based brand, London is so far away so it's harder for us to really give back to our customers how we'd ideally like to. The cycling culture in London is great and we hope to be able to do more there - BOXPARK is just the start.
You can catch the Attaquer pop-up from Tuesday 25th April - Sunday 1st May in unit 26 of BOXPARK Shoreditch