Units 22, 23
This month saw the opening of a brand new The North Face® store in BOXPARK Shoreditch, London, becoming the 12th owned store of the high performance clothing and equipment brand, in the UK.
On 28th November 2011, the doors opened to the newly established outlet in BOXPARK on Bethnal Green Road. Customers will find key pieces from the Outerwear, Snowsports, Footwear and Equipment collections, catering for runners, climbers, free ride skiers and general outdoor enthusiasts.
A number of jobs have been created at this store with each member of staff under going intensive product training to offer consumers the utmost in customer service and brand knowledge.
Francesca Pozzi, VP Retail Outdoor & Action Sport, The North Face® EMEA, said “As another The North Face® owned store in the UK this a fantastic addition to our retail portfolio. The unit is a fantastic size and stocks some of our most impressive collections. Each member of staff will be able to offer all the expertise that The North Face stands for. We are extremely pleased with the BOXPARK store and believe it has a bright future ahead.”
Bringing the brand’s own unique mix of style and performance to Shoreditch, The North Face® is widely recognised today as the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment, footwear and accessories. Renowned for its innovation and exploration, The North Face® is also the definitive choice for elite mountaineers and serious outdoor athletes across the globe.
Pioneering technologies are a hallmark of The North Face®, as a result of the collaboration between the brand’s research, design & development team and its athlete team—the finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers.
Moving forward, this unique partnership of designers and global athletes will continue to define the limits of what is possible and will embody The North Face® mission: Never Stop Exploring™.back