Founded in Germany in 1948, PUMA has carved a niche as an industry rebel with its alternative approaches to design. This creative vision, coupled with a rich sports heritage, has left behind a trail of legendary products which have spanned global subcultures from the UK terraces to the New York City b-boy scene, from hip hop circles to fashion runways. Styles such as the PUMA Suede epitomize the brand’s SportLifestyle philosophy: once a champion within sport, now a streetwise staple. These styles are often reissued with their original silhouettes, and remixed with new materials and modern technologies.