Playful Promises has long been situated in the heart of London’s East End. Our vintage-inspired lingerie is ideal for the sassy London East-End girl.

With the launch of Playful Promises womenswear collection we knew BOXPARK was going to be the perfect destination for our demographic; cool, chic, urban and coquettish young women looking to dress in curvaceous, femme fatale day and evening wear and be undressed in sumptuous affordable lingerie.

This unique concept space provides a distinctly different shopping experience and offers the ideal backdrop for the brand to showcase its quirky, directional designs mixed with all things playful, flirty and even a little dirty!

BOXPARK is a living fertile community of brands packed with talent and innovation. Playful promises are excited to be part of this retail revolution where it will showcase its sumptuous collection and as usual, Playful Promises have some saucy tricks up their corsets.

From sample sales with fellow lingerie brands to shopping extravaganza’s, bra fitting service and obviously service with a cheeky smile. There will be the occasional piece of entertainment in the form of Burlesque superstars and Circus supreme.

Each day in the Playful Promises boutique brings a new temptation, so watch this space for our latest debaucheries.

“Playful Promises will seduce Box Park shoppers and passers-by with its devastatingly tempting flirty lingerie and clothing line.”