TELL US ABOUT YOUR BRAND?
Palladium was founded in 1920 and originally made aircraft tires. After WWII the company decided to use their canvas and rubber expertise to make boots, so in 1947 Palladium became a boot company and was worn by the French Foreign Legion. Then, in the early 90’s Palladium became one of the fashion staples of the day, especially in Europe, and sold over a million pairs a year before fading into the shadows again. Palladium re-launched the brand in 2010, as a boot with over 65 years of authentic heritage, a legitimate military background, and modernized today as a boot for city terrain with a combination of style and function.
WHAT PLANS DO YOU HAVE FOR YOUR BRAND AT BOXPARK?
This is an authentic heritage brand that has a product which is simple and timeless. It has performance elements combined with great styling and a killer price points. Plus, it’s new and different, so we’re reaching people looking for the next.
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