WHAT ATTRACTED YOUR BRAND TO BOXPARK?
As a unique brand we were attracted by the uniqueness of the BOXPARK project. Since the start of OnePiece in 2007 we now have 5 stores in Scandinavia, as well as in Beverly Hills, California and Berlin. We have been looking for the right place for a UK store for a long time, until we discovered Boxpark. The innovative concept and lifestyle vision is unison with our brand, and as the urban and trendy area Shoredtich is, we see this as the perfect location to open our first UK store. OnePiece and BOXPARK go hand in hand in being cool, unique and spontaneous, and being a part of the exciting brand mix in BoxPark as the only Norwegian brand is just right for OnePiece.
WHAT SPECIAL PLANS DO YOU HAVE FOR YOUR BRAND AT BOXPARK?
As our BOXPARK store is the first UK store we would like it to be representing our brand in the best possible way and be a hub for our brand towards our key consumer, our 350k and growing Facebook-fan base, our brand ambassadors, twitter followers, customers, press and bloggers. We will also use our OnePiece BOXPARK store to introduce new products, concepts, launches and events; and to show people how fun, cool and unique the OnePiece brand is. So we encourage everyone to jump in to our new BOXPARK store and have a dive into the OnePiece brand.
“Keep it real, for real. Be spontaneous, not too serious, not too cool. Confident with no worries, so jump in and join us in Boxpark.”back