WHAT ATTRACTED YOUR BRAND TO BOXPARK?
Synonymous with the EVISU brand identity, BOXPARK offered an opportunity to become part of something special, something new. Based in the creativity ‘hub’ of London, Shoreditch is bustling with innovation and imagination, but perhaps most importantly, it’s area that’s renowned for celebrating international fashion, art and lifestyle. Bringing together its own mixture of fashion and lifestyle brands, EVISU was a natural fit for the unique BOXPARK concept.
Naturally aligned with the edgy and ‘cool’ area of London, BOXPARK perfectly reflects the EVISU character, innovative ideology, and well-respected heritage. Most famous for the unmistakable hand-painted kamome logo, EVISU still to this day remain obsessed and inspired to keep on reinventing the lost art of connoisseur-quality denim, and BOXPARK is just another avenue in which EVISU can do so.
WHAT SPECIAL PLANS DO YOU HAVE FOR YOUR BRAND AT BOXPARK?
With an idea to bring fun and humor back to the brand, EVISU plans to use BOXPARK as a platform of interaction in which to teach and nurture consumers and denim enthusiasts about the brand, it’s heritage and the direction it’s excitedly moving in. By introducing consumers to the famous hand painting techniques, EVISU will focus on the Japanese heritage and provide insight into the creative concept that helped leverage the brand to its world-famous status.
During the time at Boxpark, EVISU will also look to host a series of events that showcase and celebrate new collections, including: Hand-painting creative-inspiration sessions, first-look opportunities, and Japanese heritage evenings.
“Before anyone did anything Evisu did everything”back