PC_Store_events_animation_v1 PC_Store_events_animation_v1


  • Unit 28
  • Fashion & Lifestyle

We are a modern, luxury beauty brand who hold our heritage close to our heart. We offer the latest innovations and on-trend services with our iconic and high-performance products. Come in with your friends, have a play and discover it for yourself at Boxpark.

Which song best sums up your brand?
Ella Eyre – Together

What can we expect from your stay at Boxpark?
Bold colours, durable formulas and innovative textures from our extensive beauty line-up
Exclusive collections
Friendly and approachable makeup experts
On-trend makeup tips and services
Guest Appearances
Complimentary treats

Which piece from your current collection is your favourite?
Our Double Wear Foundation is a firm favourite among beauty lovers. If you are on the go 24/7, or simply want added confidence day to day, it is the one makeup item that fits perfectly. It provides amazing coverage and maintains a flawless look all-day.

Which current @BoxPark brand are you most excited to appear alongside and why?
All of them! Each one has its own identity and brings a different perspective to Box Park, it’s great to see so many diverse coming together in such a new and refreshing environment.

What is the best reason to come to Shoreditch for a shopping spree?
There are an abundance of diverse brands and pop up’s under one roof – the energy and diversity makes it an exciting place to visit and reflects the artistic creativity that Shoreditch is know for.

What’s your top Shoreditch Tip?
Start your weekend at The Boundary Roof Top for brunch with friends, then hit Box Park to explore the shops. When you reach Estée Lauder, relax and take a seat for a makeup refresh, while listening to the chilled out beats from DJ Zara Martin. Take your new look out for cocktails at Beach Blanket Babylon – and with the confidence that your makeup will last as long as you do, party at XOYO until the early hours.

On Sundays, head to Columbia Road Flower Market and take a trip to the Geffrye Museum of Interiors for some aesthetic indulgence.

What does the future hold for your brand @Boxpark?
We will be at Box Park for 3 months. Watch this space on exciting news, collaborations and launches. Follow us on @EsteeLauderUK or on Facebook www.facebook.com/EsteeLauderUK for news and event details.