WHAT ATTRACTED YOUR BRAND TO BOXPARK?
DC has been attracted and present in East London for the past 10 years with the brands first company showroom situated in the Old Truman Brewery. Over the years DC has hosted many creative events and happenings in the Shoreditch area such as the DC Gumball Rally Media Launch and the DC Special Project Collaboration with local sneaker retailer Gloria’s. No stranger to the area and ten years on Shoreditch is still a vibrant and creative hub bustling with young and inspiring creative people. Box Park is equally innovative and a unique retail concept. DC views these types of initiatives’ as a brand fit and the ideal location to highlight every season exclusive brand, product and marketing concepts.
WHAT SPECIAL PLANS DO YOU HAVE FOR YOUR BRAND AT BOXPARK?
For the opening of Box Park DC plans to showcase all the new seasonal collaborations and brand concepts; the DC core skate collection showcasing DC’s Chris Cole collection and shoes, the limited Never Broken collection, the footwear and apparel collection of extreme sport legend Travis Pastrana and also and not limited to DCs pro snowboarder Devun Walsh signature outwear and snowboard collection with many events, team appearances and happenings planned.
“DC has a passion for technology, innovation, creativity inspiring youth through our worlds best skate and action sports athletes. Box Park is a fresh and new retail concept that fits with DC brand.”back