HYPE. Boxpark Shoreditch


1. Tell us about who you are and what you do:
One of the most exciting and fastest growing clothing brands in the UK
Aidy: Founder & Owner, Social Media Manager
Liam: Owner, Head Designer, Production Manager, Shop Liaise.
We have a very capable team who help in many areas, on a day-to-day basis.

2. Which song best sums up your brand?
Ben Howard – ‘Keep Your Head Up’ (YouTube)
This was the track to our first ever video look-book and has been a classic since!

3. What can we expect from your stay at BOXPARK?
An outstanding launch night! (info)
Exclusivity, uniqueness, on-trend pieces and classic street-wear.

4. Which piece from your current collection is your favourite?
Aidy: Personally I’m torn between the HYPE.HULA-HULA, for it’s summery-vibe, and the HYPE.X HOODIE; it’s a classic piece.
Liam: The HYPE.VINTAGE BURGUNDY JACKET, because of its Subtle use of colour and Mix of Vintage fabric.

5. Which current BOXPARK brand are you most excited about appearing alongside and why?
VANS – Because they are constantly changing the boundaries and their branding is on point, Market leaders not followers

6. What’s the best reason to come to Shoreditch for a shopping spree?
Well, we’re here! With exclusivity and creativity!
But seriously, it’s a young, trending and bustling area. The brands at BOXPARK are next-to-none. Why wouldn’t you come on a shopping spree here!?

7. What’s your top Shoreditch tip?
Take a ton of pictures and go hash-tag crazy on Instagram! Follow HYPE. on Instagram here

8. What does the future hold for your brand?
Consistently large releases, exclusive pieces within all our shops, on-trend styles and awesome customer satisfaction!